Hi, I’m Maddy. I specialise in brand identity design — partnering with founders, brand strategists and team leaders to create new brands and reimagine existing ones.

Founders

I can help you to align your visuals with your vision in a way that feels true to you.

If you’re a business owner that feels… 

  • Like your brand doesn’t reflect the quality of the service you provide or products you offer 

  • You are at a point in your business where you want to grow but feel limited by your current brand 

  • Your brand lacks consistency and feels like it could be working harder for your business 

  • The identity that once served you no longer feels aligned as your business has grown and evolved 

I work with businesses who want to stand out and stand up for something. Businesses who want to do better, and for their brand to reflect who they are beyond the initial visual appeal. I can help you to uncover what it is that makes your business unique and infuse that essence into your visual brand. 

Together, we will develop a meaningful visual design strategy and blueprint that will result in a coherent brand system, useful and usable brand assets and cohesive brand guidelines that feel just right.

Brand Strategists

I can be your design partner in bringing great brands to life through strategically sound visual identity design.

If you’re a brand strategist and are.

  • Doing a great job in developing a rich and meaningful brand strategy for your clients, only for the visual brand to let down the great work you’ve done 

  • Fed up of creating a great brand strategy for a client for it to only live as a PDF never to be seen or used again

  • Frustrated that your great ideas and thinking are not reflected in the visual brand in the way you intended 

  • Feeling like the strategy you’ve created isn’t being lived and breathed throughout every aspect of your clients’ brand.

I can help! Through thoughtful, heartfelt and courageous brand identity design, I can help to bring to life what is in your head. Say goodbye to your brand strategies never being followed through on and hello to rich, deep, meaningful and memorable brand design that aligns perfectly with the strategy. 

Together, we can build great brands that people connect to.  

Teams

I can support your marketing or communications team with executing on design needs, delivering campaigns, and evolving your existing brand.

  • You might feel like you are great at the strategic planning and marketing but not at design. You need someone to help bring your great ideas to life 

  • You are time-poor and need someone on hand to support on a consistent, on-going basis 

  •  You don’t have in-house design support and want someone who can act as an extension of your team

I work with teams on a monthly basis that need ongoing monthly support to create new graphics and materials. I love to establish long-term relationships with my clients and will get to know your brand inside-out to provide you with the materials and assets you need to keep your brand fresh and consistent and save you time and energy so that you can continue building the vision.

Latest work:

  • "Working with Maddy has been a pleasure from start to finish. She was flexible and willing to listen to our needs and our ideas in order to make them come to life in a really fun manner. She has taken our brand to the next level and we now feel confident that we have a truly strong brand identity!"

    Paola Kuhn - Marketing Executive: Altnets

  • "Having Maddy fully in-charge of a rebrand and design exercise for my website has been the best decision ever. Maddy really leaned into my business and how I work on an individual level and used those insights to build a brand that felt like home! I am so happy with the result and finally feel proud to show off my website - within a week I’ve already had new business enquiries simply from sharing the new site on LinkedIn. Working with Maddy is effortless and enjoyable and I’d recommend her to anyone looking for design and branding help"

    Beth Gladstone, Content & SEO Strategist

  • "Maddy is one of those incredible souls who has definitely found her calling. She gets right under the skin of you and your brand, asks all the right questions, takes time to understand your why, your customer, your mission and she listens, listens to what this means to you. You feel like she is on this journey with you. The result is heartfelt, stand out, kick ass branding. Thank you Maddy for bringing my vision to life through your incredible talent."

    Gemma Sewell, Career Success Coach

  • "I've worked with Maddy for years now, she has been an absolute pleasure to work with and I couldn't be happier with our new branding. From day one I had complete trust in Maddy, her process and her design talent. She takes the time to understand you and your business, your clients, the market your business sits in and your vision. This process is reflected in our new look - design with meaning, purpose and value. Maddy now feels like an integral part of my team and I couldn't recommend her more!

    Lauren Marriott, Founder - Pilates East

  • "Working with Maddy is always such a fantastic experience. That’s why I keep coming back for more. Maddy has a unique skill of understanding exactly what the brand mission is and brings it to life through design. Everything she has created for Sophie Says has been exceptional and exactly what we were trying to create, to bring the message alive and stay true to the brand. Every time I blown away with the outcome of Maddy’s design and would without a doubt recommend her to anyone looking for any design work"

    Esther Marshall, Author and Founder - Sophie Says

  • "You can tell her designs are thought through far beyond just the initial “visual appeal”, and this has been huge when bringing energy and life to our brand. I am over the moon (not an exaggeration) with the look and feel of Project Fearless and PROUD of the visual identity that is our brand. I’m so thankful I met Maddy at the beginning of starting Project Fearless, moving forward I don’t have to second guess who I will turn to for design work. Thanks again!"

    Mérida Miller – Founder: Project Fearless

I have worked with: