How we can work together if you’re a Brand Strategist

BRAND FOUNDATIONS

Strategic Branding & Visual Identity Design

Idea-first, meaningful brand identities rooted in strategic thinking that will take your clients’ business vision beyond just the visuals. A brand identity is about so much more than just a logo. A strong identity can help set a business apart from the crowd and leave a lasting impression. This service is for supporting Brand Strategists in delivering a coherent and stand-out brand for their clients that is perfectly aligned with the strategy. I can work with you on a complete brand overhaul or a subtle brand evolution which could be exactly what you client needs to better resonate with their audience and get them to where they want to be.

What’s included:

  • Creative ideation workshop

  • Design direction that aligns with the strategy

  • Logo design inc. additional logo(s) and brand-marks (if applicable)

  • Colour palette development

  • Typography selection

  • Development of additional visual aids e.g. icons, patterns, imagery, illustrations

  • Brand guidelines that include the strategy, visual and verbal brand

  • Brand training

Starting from £4,500

BRAND APPLICATION

Website Design

A website is like your shop window so ensuring it is representative of your brand and looks the part is really important. I offer fully custom site design ready to be passed over to one of our trusted developers, or for lower budgets I offer fully customised Squarespace site design.

What’s included:

  • Website strategy workshop

  • Low-fi wireframes and site map

  • Fully custom site design

  • Website training videos

Optional extras:

  • Website copy (in partnership with a trusted freelance partner)

  • Website build (in partnership with a trusted freelance partner)

Starting from £2,000

BRAND APPLICATION

Graphic Design

I offer graphic design services that will help take your brand and elevate it to the next level through applications that are in line with your brand and help to create consistency and recognition for your business.

Can include:

  • Presentation decks

  • Content design

  • White papers

  • Creative campaigns

  • Social media design

  • Print materials e.g. flyers, brochures, business cards, letterheads and more

  • And more



Starting from £150

BRAND APPLICATION

Brand Template Library

A comprehensive template library that anyone in your business can access, you will be able to easily create designs and implement your branding across multiple channels without the need for the input of a designer each time. The best way to ensure that all of your comms are always on-brand and consistent. This is for you if perhaps you are comfortable creating your own marketing materials for your business, but you want the convenience of a template library that means you can create new things quickly.

Can include:

  • Templates for social media (multiple platforms)

  • Stationery templates e.g. letterheads, business cards etc.

  • PDF templates

  • Slide deck templates

Starting from £150

Why team up with a designer?

More confidence

in delivering a brand that feels complete. Strategy without design is like tea without biscuits - you could have one without the other but it wouldn’t be nearly as delicious! 

Better chance of success

When a brand is built on solid foundations, it has a much better chance of success. An aligned brand can positively impact a business’ bottom line, customer retention, brand loyalty and reach. All things your clients will be hugely thankful for! 

Feel proud

of the work you are delivering. Together, we can create a brand that looks, sounds and feels just right for your clients. 

Your accomplice in bringing great brand strategies to life

There’s nothing I love more than taking a juicy brand strategy and tuning into something beautiful. Ideas-led design and conceptual thinking have always formed the foundations of how I think and design. I have spent over 7 years working as a designer, specialising in brand identity design and my most successful projects have been those I’ve done in partnership with others. I truly believe that when two heads meet the result is better, more rich, meaningful and sets your clients up for a greater chance of success. 

Brand Strategy + Brand Identity =
so that what it looks like, means something.

Case studies

  • Brighton Fibre

    Building a local challenger brand offering fibre broadband to businesses and homes across Brighton & Hove

    See full case study

  • Tambia

    Designing an e-commerce brand selling single-origin speciality coffee from farms in Colombia

    See full case study

  • Project Fearless

    Branding a social enterprise that’s helping girls to become whatever they want to be

    See full case study

  • Sophie Says

    Creating a children’s brand that is changing the face of children’s literature

    See full case study

What other Brand Strategists say about working with me

Jess MacIntyre, Co-Founder - Mac + Moore

“One of the best parts about working as strategists is seeing our work visualised and brought to life authentically.

Maddy had a unique ability to reflect depth, meaning and truthfulness to the visual worlds she produces. As a result she’s never not nailed a brief we’ve provided her.”

Get in touch to see if we could be a good fit to collaborate on your next branding project