How we can work together if you’re a team leader

BRAND FOUNDATIONS

Brand Evolution

Idea-first, meaningful brand identities rooted in strategic thinking that will take your business vision beyond just the visuals. A brand identity is about so much more than just a logo. A strong identity can help set you apart from the crowd and leave a lasting impression. You may already have an established, well recognised strong brand that needs some attention but the core elements to remain the same. Maybe you need someone to build a long-term partnership with to work alongside you and your team to bring the brand to life across a number of touch points. Or, perhaps you feel like your current brand doesn’t reflect where the business is at now. We can work together to align your visuals with the business vision and evolve what you already have to align with where you are heading. We can refine your logo, tweak your colours, explore new type choices and create additional assets to make using your brand easier, flexible and more consistent.

What could be included:

  • Strategic creative workshop

  • Core identity refinement and evolution of existing assets

  • Development of additional visual aids to support your core identity e.g. icons, patterns, imagery, illustrations

  • Development of brand architecture

  • Brand guidelines update

  • Brand training

Starting from £3,500

ON-GOING SUPPORT

Designer in Your Pocket

1:1 design and branding guidance. Perhaps you are comfortable creating your own marketing materials but you want an extra pair of eyes on designs before hitting publish, or someone to brainstorm back and forth with on creative ideas for your next campaign. I am here to support you through any design challenges and questions you are facing.

This is for you if:

  • You feel relatively confident creating your own branded assets but would value a second pair of eyes from an experienced designer before hitting publish

  • You want someone to act as an extension of your team to soundboard ideas off

  • You’re seeking confidence and reassurance that you are “doing it right”

£75 pcm | Find out more and sign up →

ON-GOING SUPPORT

Dedicated monthly design support*

Like having an in-house designer at a fraction of the cost. This service is my highest-touch option for a select few clients I work with on an on-going basis as the business grows. Typically suited to marketing or communications leads, this option is for you if you don’t have the time or resource to implement your design needs in-house and need someone who knows your brand inside-out and you can rely on to deliver on-brand, beautifully designed assets for the business that will help the brand to continue looking great and in-line with your brand guidelines.

Can include:

  • Presentation decks

  • Infographic design

  • White papers or document design

  • Creative campaigns

  • Social media design

  • Print materials e.g. flyers, brochures, business cards, letterheads and more

  • And lots more

*More details provided on enquiry

Starting from £450 pcm

Why partner with a designer?

Save time and resource

Good design takes time. Which, as a busy and responsible team leader, you may not have heaps of. I can help alleviate some of this stress by working with you on delivering your design needs so that you can focus on what you do best.

Feel confident

in the brand you are putting out into the world. You are great at the high-level strategic thinking, marketing and comms but need support when it comes to executing on design. You want to feel confident that all areas you are responsible for are the best they can be.

Increase your bottom line

Great design and a strong brand can help facilitate growth. First impressions really do count and a cohesive brand sets you off on the right foot for success. Working together we can create consistency, brand recognition and increase the chances of leaving a lasting impression that keeps people coming back and get’s people talking.

Your right hand woman in delivering on design

For the past 7 years I have worked alongside teams to help build their brand and act as their in-house design support. I’ve worked with teams in the real estate and tech space, startups, VC’s, consumer goods and not-for-profit’s as their trusted design support - some of which I have worked with for years.

I also work closely with experts freelancers in their field to help strengthen the projects I work on. I can help facilitate relationships with other creatives through my strong network of freelance talent which includes specialists in marketing, copywriting, illustration, web development, service design, community and brand strategy, digital applications, and social media / digital marketing.

Teams I’ve supported

What other teams have said about working with me

Luke Graham - Head of Research at Pi Labs

“I have worked with Maddy for the past 3 years on Pi Labs’ research papers and other materials. Over this time, Maddy has designed hundreds of pages of specialised research materials. Maddy has been a pleasure to work with. Her attention to detail and adherence to her set timelines makes the design process stress-free, allowing us to focus on the launch of our materials. She has also been a great resource in finding other creative specialists, who, alongside Maddy, bring our “thought leadership” to life.”

Get in touch to see if we could be a good fit to work together